The Education Business Blog
What could be nerdier than a huge ed-tech trade show? It has technology, teachers, curriculum, and lot of gee whiz bang products. I’m sure a couple of the hotels had mad D&D sessions going late into the night.
I’ll tell you what is nerdier – judging the marketing efforts at said trade show. Welcome to my world.
Most K12 education technology companies launch new products at ISTE. Companies go all out to put their best foot forward which means it is the fairest opportunity we have each year to pass judgement on the quality of their marketing.