In discussing the potential for ads in e-books – the latest hail mary pass of traditional media – Paul Carr at TechCrunch dropped this gem:
It’s a compelling argument, but like so many compelling arguments made about the future of books, it’s also hampered by consisting almost entirely of bullshit.
He then goes on to rend the idea to tiny shreds. Its an enjoyable read because he brings common sense and an attitude to area rife with guessing and angst.