Articles Tagged with education

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FETC 2008 starts tomorrow and I’m looking forward to catching up with friends and colleagues from across the Education Technology industry.

I’m participating in a panel discussion on Thursday afternoon about games and education that will balance practitioners with vendors in a discussion about the state of games and learning. From the practitioner side John Rice of the Education Games Research Blog will be there along with Gary Weidenhamer, Education Technology Manager at Palm Beach County District. Dave Martz from Muzzy Lane Software and I will be speaking from the business perspective and Karen Billings from SIIA’s Education Division will be moderating.

The panel runs from 1:50-2:45 PM Thursday in room CS4. Hope to see you there!

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Hype alert – Web 2.0 Marketing is a paradigm shift but only a portion of the market is using it today. In Part 1 I argued that market trends should be pushing you to use social networking, blogs, wikis, and the other tools of Web 2.0 in your marketing mix. Given the uneven adoption of these tools in your customer base you will be managing a mix of the old and new for quite some time. So think of it as expanding your paradigm.

Before we go on I want to add to what I said in Part 1. There is one additional reason for doing all this that is specific to the education market. Most teachers are isolated in their classrooms – they yearn to have their voice heard and to be part of a larger community. The asynchronous nature of most social media are ideal for meeting this need. It is one of the reasons there are so many education groups already on Ning.

So what does this “paradigm expansion kit” look like? Here are five ways of thinking like a Web 2.0 Marketer that you can add to your toolkit.

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Education marketers have been slow to adopt wikis, blogs, social networks, and virtual worlds. There are valid reasons for this (see below), but it is time for us as an industry to begin embracing these tools. In this series I’m going to explore the industry context, the gestalt, and some concrete ideas to help you get started down this path.

Over the past year I have been asking people “what is the first thing you do in Amazon after you make sure you have the product you were seeking?” The almost universal answer is that people scroll down to look at the user generated comments. This is the power of Web 2.0 at work – what your peers have to say on a subject is far more important than anything a company might say.

There are two primary reasons the education industry should be employing Web 2.0 tools:

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Jessica Hagy - IndexedTechnology & Learning On-Line has launched a set of forums on education technology issues. For some odd reason they selected me to moderate the Games and Virtual Worlds Forum. As the graphic shows teaching and learning is about a conversation, so lets get one going over there.

MaestroC got the ball rolling by stating that Second Life is the best platform and that games for education are a fad. Agree, disagree, keep it polite and lets all learn together. See my response on the forum and ad your own!

There is also a quick poll on which kind of game player you are. Several years ago Richard Bartle articulated the four primary styles of game play and a theory about how to balance them. Take the poll and see where you fit with your peers.

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A new alternate reality game (ARG) launched recently to explore what an oil shock would look like. World With Oil is the game and it is incorporating all of the social media found on the web in this massively multiplayer experience.

The coolest part – it is only 4 days old and they already have resources for the classroom. Talk about the power of social media for learning.

Sign up and join in to learn what it is all about.

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The worlds of textbook publishers and education technology companies are colliding. The market is driving this convergence – schools have had technology around long enough that they have figured out how it can integrate in with existing practices. Yet the list of successful educational products that blend print and technology is few and far between.

I moved into the publishing world 4 years ago from ed tech. From my perspective on both sides of this fence the problem has more to do with the vendors clashing paradigms than with customer demand.

The paradigms are radically different along several key vectors and reconciling these will be the central challenge as Riverdeep and Houghton merge and as Pearson absorbs Harcourt (announced today).

Follow me to the flip for a more detailed look at this problem.

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