When educators choose new classroom materials their first challenge is to sift through dozens of options and narrow the search down to four to five options. In other words before they say “yes” to one solution they need to find reasons to say “no” to a host of other options.
Prior to Common Core the most significant filter was “alignment to state standards.” If a company couldn’t provide a correlation that showed substantial or complete compliance with a particular state’s requirements it never got past the first meeting. No one really used the correlations once the product was purchased, but it was a useful filter to help narrow the field of choices.
In the last six months I have noticed a significant shift in this process. Most districts now require some flavor of “technology” in any curriculum resource they purchase. Like standards correlations they don’t particularly care what it is – but they won’t consider products that don’t have a technology component.