Articles Tagged with Charlene blohm

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Are you Twitter curious? For the past few months I’ve been on the fence about Twitter – lurking but minimally engaged. Like all new technologies as people play with it they are discovering what it is best for. Recently I’ve watched as my friend Charlene Blohm has begun leveraging it to help drive her business.

Twitter seems to be following a similar path to other new technologies. The enthusiasm of early adopters misrepresents what the technology is really capable of. Think LaserWriters/Postcript and flyers with 23 different fonts on them (circa 1986) or web pages cluttered with frames (circa 1998). Once the dust settled and a “grammar” of usage emerged we all benefited. But every new technology has to pass through a stage of wild and random experimentation to get there.

Twitter is passing out of this stage right now so it is a good time for the rest of us to engage with it.

How are education publishers reacting to the economic downturn? Guest blogger and PR maven Charlene Blohm shares some concrete examples of steps companies are taking to trim expenses.

Part 1 – Education Spending & The Economy – Survey Results

Part 2 – Education Funding Market Dynamics – By Doug Stein