The Education Business BlogArticles Tagged with Change
The Web Is Breaking The Big Publisher’s Business Model
Today’s walkabout focuses on a fundamental shift in the instructional materials industry away from the scale economics of the big textbook publishers to the value of niche focused expertise. I believe this is the future of our business.
In a world where Home Depot crushes the local hardware store only themselves to be crushed by Lowes this probably sounds foolish. Why shouldn’t Pearson and Houghton Mifflin Harcourt do the same in education? In their business model everything becomes a commodity and low prices rule. Indeed – that is precisely what has happened over the past couple of decades in education.
But there are fundamental and intersecting trends that are leading us away from this model and in a fresh new direction.
Innovate or Wither – Personal Strategy For Times of Change
In times of disruptive change the cutting edge is the safest place to be.
To many people this seems counterintuitive. If there is rapid change the inclination of most people is to circle the wagons around the familiar. But, when the market is moving, breaking camp and moving forward is actually a lower risk approach. If you are taking risks in your job and trying to invent the future you are actually in a safer position than those who cling to the status quo.
Education Market Forces
Do You Want Change in Education?
Here is some food for thought from Seth Godin on how social networking can help us organize. His main point – the side in an argument that is better organized usually wins. Whether your issue is education reform, textbook and software adoption, privatization, highly qualified teachers, NCLB, or any of the other issues of the day there is a worthy nugget of wisdom in his thinking.
What Happens When We Organize?
As Seth points out these tools upset the power dynamic and if harnessed can lead to positive change.
New Education Technology – Disfunction Junction
Students and Educators might as well live on different planets when it comes to social media, blogs, and other Web 2.0 technologies. The educators are making fear based decisions because the new technologies are unfamiliar to them. The students are too busy figuring out how it all works to bother paying attention to the restrictions the educators are putting in place. Fear and hope in sharp contrast.
This disconnect was starkly drawn at the Association of Educational Publishers (AEP) annual summit in DC last week. A meeting ran long and I arrived at the sessions a few minutes late. I intended to lurk in the doorway of a couple of different presentations to see where I wanted to spend the next hour. What I observed sent my head spinning.
In one room a panel of distinguished educators was discussing the challenges of bringing in new technologies. Their discussion centered on what the lawyers would let them do and the endless committee structures they had set up to screen what was permissible with blogs and other social media. Short answer – not much.