Are you drowning in information? You are not alone, almost all of us are. But the information is not to blame – we are.
Information overload is a meta societal problem that affects our whole industry. From the personal (we are overwhelmed) to the products we build (we need to teach kids how to avoid it) to marketing (cutting through the noise) it is driving change across our businesses.
Most of us have had the experience of going to a web site to find something and 45 minutes later found ourselves off in some far corner of the internet on a completely unrelated topic. Or maybe you have been unable to empty your email inbox for the last year – or two. You didn’t take your Blackberry on your last vacation did you? You did take a vacation – right?