Are you drowning in information? You are not alone, almost all of us are. But the information is not to blame – we are.

Information overload is a meta societal problem that affects our whole industry. From the personal (we are overwhelmed) to the products we build (we need to teach kids how to avoid it) to marketing (cutting through the noise) it is driving change across our businesses.

DrowningInInfo.jpgMost of us have had the experience of going to a web site to find something and 45 minutes later found ourselves off in some far corner of the internet on a completely unrelated topic. Or maybe you have been unable to empty your email inbox for the last year – or two. You didn’t take your Blackberry on your last vacation did you? You did take a vacation – right?

www_on_the_beach.jpgWelcome Technology & Learning readers. My article Getting It Wrong – Slaying Myths About Video Games covers 5 misconceptions many teachers about video games and was published in two parts in September and October.

If you are interested in learning more in on the topic of games in the classroom here are two resources to help you.

John Rice’s Education Games Research is essential reading on the subject. John is a Technology Director for a School District here in Texas and has published research in this arena. He writes from a practitioner’s perspective but also with a good eye for research validation.

KidArt_Metamorphosis_150.jpgSundance/Newbridge deserves kudos for their catalog cover contest. It embodies some of the elements of the Web 2.0 aesthetic in a traditional marketing vehicle and shows that you don’t have to reinvent the world to harness the power of user generated content.

I found this because the Austin American Statesman reported the winner in this morning’s paper (sorry no link on their site). If you think that won’t do much for them from a marketing standpoint you would be correct. Yes, it was very cool to see local 6th Grade Nicolette T. win for her work Metamorphosis and I hope local educators will think warmly of Sundance this fall.

But, the real impact is that over 400 other kids submitted entries and their schools were all paying attention to this. Those kids had fun (we assume), enaged their creative faculties, and got their competitive juices going. Sundance got some great ideas from their most important constituency, the kids who learn from their materials. Everyone gets to look at a cool cover for the next 6 months. It was a win all around.

In response to Education Publishing – A Wave of Change Sweeps Over The Industry Randy Wilhelm – Co-Founder & CEO of Thinkronize (publishers of netTrekker) posted a comment worthy of guest blogger status. Randy is a friend and colleague from industry associations and he speaks passionately about what students and teachers need in the 21st Century.

I particularly agree with Randy’s comments about Librarians – in an ocean of information it helps to have a navigator!

By Randy Wilhelm

E-Mail Marketing to Educators: What`s Working was put on Heller QED on October 12th. I had the honor of speaking about eMail marketing in a web 2.0 world.

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My core message was that eMail 2.0 is activity driven, not demographics driven.

A person does something, and the company responds in a personal, authentic, and timely manner with a communication. It has the same give and take as a conversation. The focus is engaging people early in the decision making cycle with useful information, not at the end with a last ditch special offer.

CowboyRoundup.jpgTeaching metaphors, the role of school in society, bad (i.e. wrong) press for video games, glitz vs. content, banned books, racism in games, phishing games, and monkeys at the keyboard. All featured on this weeks roundup!

Teachings of a Zen Gardener over at PickTheBrain is a beautiful analogy for what teachers do.

The always excellent Will Richardson posted “School as Node” over at Weblogg-Ed. The original post he references talked about revolution but Will argues that we need to engage in a conscious act of evolution. This is a nice follow on to the articles just published here by Paul Schumann.

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[Ed] Today’s installment shows the data on Supplemental Products, Basal Textbooks, Student Devices, Delivery Platforms, and Electronic Media.

Click here to read the introduction to this series.

Click here to read Part 1 – Methodology and Reference Library Case Study

631729_csp_electric_zoom_i.jpg[ed] The business of textbooks and educational technology are in a period of disruption and change. Today we present part one of a three part series that takes a quantitative view of this change. This study uses modeling techniques that have proven themselves in numerous other industries. The implications for education are fascinating and challenging.

Click here to read the introduction to this series.

Click here to read Part 2 – The Data