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IMG_4955.jpgOK – admit it, trade shows are fun. Sometimes traveling to a distant city, circulating with your peers, and dining out on the company can be a kick. You are learning too – about competitors and about your customers. The deadlines around a trade show can produce drama and tension, and some people thrive on that.

By comparison web marketing can be a daily slog and there isn’t much direct contact with the customer. Web marketing requires persistence and patience. Success is metered in small steps and delivered incremental improvements over time.

In this article I explore who should prioritize shows and who should focus on web marketing and I share some ideas about how to compare the two.

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FETC 2010 provided an opportunity to assess the health of the Education Technology market. In today’s guest blog my friend Mike Baum shares his take on the highlights and lowlights of this year’s trade show

By Mike Baum

4161149378_3b38d9668bComing to Orlando from Wisconsin in January, I expect warmer weather. I didn’t expect 50 degrees to be greeted as a warming trend. And when I saw the conference center adjacent to my hotel was hosting a national beekeeping convention with the alarming title “Keeping the Hive Alive,” I began to watch out for falling metaphors.

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Fight Apathy or don'tWhile we hash out what ARRA Stimulus funds mean for education there are larger issues at play in how we allocate public spending on children.

The New York Times has a good piece today that links to several good resources on this topic.

In a nutshell – 2.2% of GDP declining to 1.9% by 2019.

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Bambi Meets Godzilla is the best 90 seconds of student film – ever. This classic came up at dinner tonight and it warmed my heart the same way it did 30 years ago.

Thank you Marv Newland, a man of many talents.

[This post has nothing to do with Educational Publishing. Really. Next post – So You Are The Startup That Is Going To Take Pearson Down…]

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Christmas SpamIs it just me or is everyone else sick of getting “wishing you a merry christmas” emails flooding their inboxes?

I know, I know – we’re all hella busy and this is the time of year we are supposed to reconnect, so sending an on-line card or email seems like a quick solution.

But it reeks of insincerity. And its spam. So stop – pretty please?

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NFImageImportAt PCI we are putting the finishing touches on our 2010 budget. The Stimulus funds are creating a particular challenge as we look out over the next 12-24 months. On the one hand there should be plenty of new money in the market next year. On the other, despite ARRA an additional 9 states are sliding into California like crises as the housing slump begins to affect tax receipts.

There are two core questions companies need to answer as they think about priorities for the coming year.

  • Timing – when will the funds flow?
  • Volume – how much of the stimulus will be available for instructional materials?

1. When will stimulus dollars flow for instructional materials?

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fail-owned-out-of-business-hiring-employment-failThe tribe gathered, bad coffee was drunk, stale muffins were eaten, and we shared insights and guesses about where education technology and publishing are headed in era of tight budgets and ARRA munificence. It was a typical first week of December in New York.

Here is the first of my overviews of what happened during the week. Subsequently I’ll dig into the AEP CEO Roundtable, the MDR Christmas Party, and the AEP Hall of Fame Breakfast.

SIIA Education Technology Business Forum – Tuesday Dec. 1

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1029083_reaching_1The education publishing tribe’s annual gathering is in New York this week. Today kicks off with the SIIA Ed Tech Business Forum (sold out) at the Princeton Club followed by the AEP CEO Roundtable (2 seats left) and the MDR/Peter Li Christmas Party tomorrow (by invitation), and the AEP Hall of Fame Breakfast on Thursday.

This annual trek is an important part of the culture of our industry and if you have not participated I encourage you to make time next year. I love me some social media – but there is no replacement for looking people in the eye, handshakes, and hugs for old friends. 95% of communication is non-verbal after all.

Over the next few days I’ll be putting up a few posts about the events this week. My intention is not to provide general reporting, but to drill in on a few things I find interesting. We’ll see how that goes.

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This video may be the best four minutes you will spend this week. I laughed, I cried, I sat in awe of the creative vision that pulled this together.

Watch it full screen if you can. Safe for work.

Enjoy.

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NFImageImportliteracy n. The condition or quality of being literate, especially the ability to read and write.

Surpise! It turns out that the generation in school today is writing more and reading more. Several recent reports provide evidence to support this startling claim. The internet – a time pig that has consumed us with new ways of doing things – has wings.

This trend is global – according to the CIA literacy rates went from 50-60% in the 1970’s to over 80% by 2005. Teens are leading the way. TV is for geezers.

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