The Education Business Blog
This video spoofs the phony voice of marketers and advertising. It is “office safe” so don’t worry about the volume. Enjoy.
Does your marketing sound like this? You might have been able to get away with this 15 years ago but since social media has allowed people to opt out this kind of insincere over-dramatization you need to be careful.
For education publishers you also need to remember that many teachers teach critical thinking skills – if you are talking down to them they won’t react well.
Just like those idiots in the Houston Airport I wrote about last week.
To drive home the point here is another video (props to Microsoft).
It is time to start building an on-line persona for your brand and company that is based on sincerity, honesty, and mutual respect. You can start with the copy on your brochure-ware site – but I strongly encourage you to wade into the world of blogs, Facebook, and We Are Teachers to build a true Socratic Marketing culture.
If you wouldn’t say it to someone’s face don’t say it in your marketing materials.
