The International Reading Association’s annual conference has been steadily declining in attendance (and thus importance to vendors) for several years now. From a draw of 20,000 attendees the show now attracts less than 8,000. From a content standpoint it remains a top drawer event. That isn’t the focus of this…
OK – admit it, trade shows are fun. Sometimes traveling to a distant city, circulating with your peers, and dining out on the company can be a kick. You are learning too – about competitors and about your customers. The deadlines around a trade show can produce drama and tension,…
FETC 2010 provided an opportunity to assess the health of the Education Technology market. In today’s guest blog my friend Mike Baum shares his take on the highlights and lowlights of this year’s trade show By Mike Baum Coming to Orlando from Wisconsin in January, I expect warmer weather. I…