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Harnessing The Power Of Story for Education Sales – Part 2

In this second of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James is an educational consultant, sales executive, and trained applied mythologist. Part 1 can be found here.
 Part 2 of 2: The Tactical Use of Story…

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Harnessing the Power of Story for Educational Sales – Part 1

In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied Mythologist. We worked together at Pearson several years ago, he speaks about Education…

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