Close

Articles Posted in Pearson

Updated:

Why Did Textbook Publishers Get So Darn Big?

Over the past couple of decades education publishing has been characterized by waves of consolidation into a handful of giant conglomerates. This is a typical pattern in an industry as products commoditize. If products are effectively interchangeable (commodities) competitors gain competitive advantage through industrial scale cost management (economies of scale).…

Updated:

Book Fair 2010 – Winds of Change Edition

50% of the men did not wear neck ties at this year’s Frankfurt Book Fair. Traditional publishers are struggling with appropriate responses to digital transformation and aping the casual style of Silicon Valley seems to be popular. Interesting fact – if you wear a suit without a tie you still…

Updated:

Scribd – New Channel or High-Tech Protection Racket?

Scribd is working hard to be the text version of YouTube. Upload some text, tag it, and let the world discover it. It isn’t just unpublished novels – many copyrighted textbooks are already there via unauthorized uploads. Like YouTube, users can upload anything and the site isn’t under any legal…

Updated:

Education Blog Roundup

Today’s hotlinks include Pearson’s take on publishing for the iPad, designing playful experiences, the coolest marketing program I’ve seen in a while, a new augmented reality game to promote social change in Africa, and Photoshop disasters. John Makinson of Pearson Penguin gave an interesting talk on the future of publishing…

Updated:

Goodbye High Stakes Tests – Hello Gray-Ray

New York, Texas, California, and Florida have opted out of No Child Left Behind (NCLB) and will be abandoning all high stakes testing. It is unclear at this time if other states will follow, although indications from across the political spectrum are clear there is strong interest. In a joint…

Contact Us