Education publishers and Learning Management Systems have a long and somewhat checkered history. Open source publishing, XML, and content digitization are changing the LMS landscape rapidly. In today’s guest post Louise Dube outlines the issues facing companies creating instructional materials. By Louise Dube What to do? Educator Buying Trends, a…
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Harnessing The Power Of Story for Education Sales – Part 2
In this second of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James is an educational consultant, sales executive, and trained applied mythologist. Part 1 can be found here. Part 2 of 2: The Tactical Use of Story…
Harnessing the Power of Story for Educational Sales – Part 1
In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied Mythologist. We worked together at Pearson several years ago, he speaks about Education…
My Point Exactly – The STORY of Stuff
Serendipitously the New York Times published a front page article yesterday about “The Story of Stuff”, a short movie about man’s impact on the environment. It makes the point I was after in Sunday’s post about the power of story-line in instructional materials. The movie has gone viral globally (7…