FETC 2008 starts tomorrow and I’m looking forward to catching up with friends and colleagues from across the Education Technology industry. I’m participating in a panel discussion on Thursday afternoon about games and education that will balance practitioners with vendors in a discussion about the state of games and learning.…
Hype alert – Web 2.0 Marketing is a paradigm shift but only a portion of the market is using it today. In Part 1 I argued that market trends should be pushing you to use social networking, blogs, wikis, and the other tools of Web 2.0 in your marketing mix.…
Education marketers have been slow to adopt wikis, blogs, social networks, and virtual worlds. There are valid reasons for this (see below), but it is time for us as an industry to begin embracing these tools. In this series I’m going to explore the industry context, the gestalt, and some…
Technology & Learning On-Line has launched a set of forums on education technology issues. For some odd reason they selected me to moderate the Games and Virtual Worlds Forum. As the graphic shows teaching and learning is about a conversation, so lets get one going over there. MaestroC got the…
In a conversation with Randy Pennington he pointed out that in my post textbooks vs. education technology – clash of paradigms I alluded to the financial paradigms but didn’t address them directly. Theres more… Textbook Publishers – Their financial model depends on winning large adoption contracts that yeild a high…
A new alternate reality game (ARG) launched recently to explore what an oil shock would look like. World With Oil is the game and it is incorporating all of the social media found on the web in this massively multiplayer experience. The coolest part – it is only 4 days…
The worlds of textbook publishers and education technology companies are colliding. The market is driving this convergence – schools have had technology around long enough that they have figured out how it can integrate in with existing practices. Yet the list of successful educational products that blend print and technology…