This panel is made up of seasoned veterans of the M&A markets for Education Technology companies. They addressed the K12, Higher Education / Post-secondary, and general M&A climate. The panelists are: Moderator Jeff Fromme – Dorsey and Whitney LLP Robin Warner – Managing Director at Van Tulleken Company. K-12 Market…
Great marketing infuses a brand promise into everything a company does. It isn’t about the slogan – it is making the promise come alive for your customers in every small detail. In honor of a Thanksgiving traipse down the tryptophan trail enjoy the images below from the Heart Attack Grill.…
This short video chronicles the rise of credit default swaps and the subsequent impact on the financial industry better than anything else I’ve seen. Through financial engineering – not value added – the Wizards of Wall Street were able to create a financial black hole that ultimately – well watch…
Can a new product enter the education market and generate organic growth in the market? Not really. This is one of the core issues new entrants have to wrap their heads around as they think about how to sell and market to schools. Education is (mostly) a zero sum game.…
The global economic meltdown is going to affect education budgets. States and School Districts will react to a drop in tax receipts and a credit freeze. This entry is an attempt to map out some of the possibilities for how the slowdown will play out in schools. First – some…
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using your widget doesn’t mean they are ready to buy it. Picking a…
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning market. Consider these the iron laws of marketing to public schools. Accept them, nay embrace…
Education Channel Partner published a story I wrote about partnerships for companies that serve the education market. Whether you are a textbook publisher, an education technology developer, a fellow management consultant, or a reseller/dealer I hope you will find some useful ideas in the article. Think of it as Business…
Barack Obama is proposing significant new investments in early childhood education. More attention has been focused on his drive to recruit an army of new teachers but I believe the early childhood focus is equally important. Why? As students age the gap between low performers and even average performers gets…
Hot sizzling education publishing and ed-tech related links here! Obama’s call for more teachers, kids media preferences, 2.0 de jour, and assessing 21st Century skills all get a nod in a short week. Eduflack talks about Obama’s call for an army of teachers. I confess that I worry about federalizing…