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2011 Education Spending Outlook

Education spending patterns have been abnormal for several years. Publishing used to follow very predictable patterns – no more. Between the Great Recession and ARRA Stimulus funds we have been living in an era of seesaw budgets for three years. Since education spending lags the general economy by up to…

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An Education Consultant Speaks – School Sales & Marketing 101 Part 3

Can a new product enter the education market and generate organic growth in the market? Not really. This is one of the core issues new entrants have to wrap their heads around as they think about how to sell and market to schools. Education is (mostly) a zero sum game.…

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Education and the Economy – Part 3

How are education publishers reacting to the economic downturn? Guest blogger and PR maven Charlene Blohm shares some concrete examples of steps companies are taking to trim expenses. Part 1 – Education Spending & The Economy – Survey Results Part 2 – Education Funding Market Dynamics – By Doug Stein…

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Education Spending and The Economy

How will the economic downturn affect education budgets? How are executives at publishing houses and education technology firms planning for the recession? Education Week noted a couple of weeks ago: “…states across the country are confronting deteriorating budget conditions that have tied the hands of legislators and governors hoping to…

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