It is easy for a sales force to fall into a comfort zone. Data-driven decision making techniques can help insure that Reps are reaching beyond their current contacts. In many companies there is a great deal of data about the market. The challenge is to drive this into your field…
Keep it short and simple. Brevity is a sign of respect for your reader’s time and attention. Really.
In a conversation with Randy Pennington he pointed out that in my post textbooks vs. education technology – clash of paradigms I alluded to the financial paradigms but didn’t address them directly. Theres more… Textbook Publishers – Their financial model depends on winning large adoption contracts that yeild a high…
A new alternate reality game (ARG) launched recently to explore what an oil shock would look like. World With Oil is the game and it is incorporating all of the social media found on the web in this massively multiplayer experience. The coolest part – it is only 4 days…
The worlds of textbook publishers and education technology companies are colliding. The market is driving this convergence – schools have had technology around long enough that they have figured out how it can integrate in with existing practices. Yet the list of successful educational products that blend print and technology…
Has your company ever honed a promotional activity only to see it lose its potency right as you perfect it? The frustrating fact is that promotional activities have a shelf life. This happens because the more effective you get at targeting a market the faster you tap the folks who…
Most companies switch their marketing messaging too frequently and undermine the effectiveness of their marketing campaigns as a result. The power of repetition is one of the foundations of world-class marketing. So if it is a bad idea – why do so many companies do it? Find three reasons on…
I’m always on the lookout for new tunes and in the spirit of share and share alike I’ve posted an iMix on iTunes of my farvorite stuff from the past year. Follow to the backside for more details and the complete list. You will find a bit of everything here.…
Best Practices for Implementing Video Games & Simulations in the Classroom – SIIA Digital Games & Learning: A Systematic Review and Meta-Analysis – Clark et. al. The Game Believes in You – Greg Toppo