Are you drowning in information? You are not alone, almost all of us are. But the information is not to blame – we are. Information overload is a meta societal problem that affects our whole industry. From the personal (we are overwhelmed) to the products we build (we need to…
The Education Business Blog
Games for Education – Two Essential Resource Links
Welcome Technology & Learning readers. My article Getting It Wrong – Slaying Myths About Video Games covers 5 misconceptions many teachers about video games and was published in two parts in September and October. If you are interested in learning more in on the topic of games in the classroom…
Getting it Wrong – Slaying Myths About Video Games – Part 2
Do video games belong in the classroom? Part 2 of the article I wrote for Technology & Learning Magazine is up on their website now. The myths covered this month are: Myth #3—Learning elements leach all the fun out of games Myth #4—Teachers don’t need to be involved in the…
Web 2.0 In Traditional Supplemental Publishing – Cool Idea
Sundance/Newbridge deserves kudos for their catalog cover contest. It embodies some of the elements of the Web 2.0 aesthetic in a traditional marketing vehicle and shows that you don’t have to reinvent the world to harness the power of user generated content. I found this because the Austin American Statesman…
Randy Wilhelm – Internet CEO On Technology Growth in K12
In response to Education Publishing – A Wave of Change Sweeps Over The Industry Randy Wilhelm – Co-Founder & CEO of Thinkronize (publishers of netTrekker) posted a comment worthy of guest blogger status. Randy is a friend and colleague from industry associations and he speaks passionately about what students and…
eMail 2.0 Resources for Education Marketing
E-Mail Marketing to Educators: What`s Working was put on Heller QED on October 12th. I had the honor of speaking about eMail marketing in a web 2.0 world. My core message was that eMail 2.0 is activity driven, not demographics driven. A person does something, and the company responds in…
Education Blog Roundup 10/10/07
Teaching metaphors, the role of school in society, bad (i.e. wrong) press for video games, glitz vs. content, banned books, racism in games, phishing games, and monkeys at the keyboard. All featured on this weeks roundup! Teachings of a Zen Gardener over at PickTheBrain is a beautiful analogy for what…
Education Publishing – A Wave of Change Sweeps Over The Industry – Part 3
[Ed] This entry concludes are guest blogging by Paul Schumann on technology substitution in the K12 market. Click here to read the introduction to this series. Click here to read Part 1 – Methodology and Reference Library Case Study Click here to ready Part 2 – The Data for Supplemental…
Education Publishing – A Wave of Change Sweeps Over The Industry – Part 2
[Ed] Today’s installment shows the data on Supplemental Products, Basal Textbooks, Student Devices, Delivery Platforms, and Electronic Media. Click here to read the introduction to this series. Click here to read Part 1 – Methodology and Reference Library Case Study Click here to read the next and final installment –…
Education Publishing – A Wave of Change Sweeps Over The Industry – Part 1
[ed] The business of textbooks and educational technology are in a period of disruption and change. Today we present part one of a three part series that takes a quantitative view of this change. This study uses modeling techniques that have proven themselves in numerous other industries. The implications for…