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The Education Business Blog

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New on my iPod

Every 2-3 months I share the new (to me) tunes that have been getting heavy rotation on my iPod. This mix has a bit of everything – Dylanesque folk from Old Crow Medicine Show, the tube amplifier hum of Eels, Guy Forsyth grinding out blues, Linkin Park speaking out, Johnny…

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4 Essential Traits For Education Entrepreneurs – Barbara Russell at AEP

Barbara Russell, founder of Options Publishing, was honored at the Association of Education Publishers (AEP) awards breakfast this week in New York. She spoke about entrepreneurship in the education market and why it matters to those of us who care deeply about providing schools with innovative high quality instructional products.…

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Open Source and Education – A Quiet and Slow Revolution

Open Source culture in K12 Education will have a profound impact on our industry over the next 10-15 years. Open source already touches instructional content, classroom management, student information systems, and IT services. Where else will it find a purchase? Ironically, the attempts by the old guard industries to protect…

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Information Overload – A Cultural Challenge – Closing Thoughts & Resources

Information Overload is a serious problem in our culture today. People are frustrated and overwhelmed by the fire hose of information they are trying to absorb. But, as the American Philosopher Ann Landers was fond of saying: “No one can take advantage of you without your permission.”In summary: Personally we…

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10 Ideas to For Marketing & Selling In The Age of Information Overload – Part 4

Marketing and selling in the era of infinite input feels like howling into a gale. The average urban dweller is subject to 4,000 ads a day, 1 every 14 seconds. The only sane defense is to tune it all out, to turn it into wallpaper for your world. Earlier in…

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10 Ways to Build Instructional Materials For 21st Century Skills – Information Overload Part 3

How should we design textbooks and education technology for a world where information is no longer scarce or hard to find? It is time to rethink how we build education products based on new paradigms of information management. In Part 1 of this series we explored the broken paradigms about…

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