Why can’t teachers buy lessons like people buy songs off of iTunes? Are publishers at risk of irrelevance if they don’t proactively solve this problem for their customers? I have noticed that my music habits have changed dramatically over the past 5-6 years. With the advent of iTunes I was…
Education technology bloggers have been a busy lot with NECC 08, end of school year, and lots of new products to play with. Here are just a smattering of some of my favorite posts from the past few weeks. Enjoy. John Rice flagged an article showing that putting games in…
Are you interested in how video games and simulations support teaching and learning? Then the 4th annual GLS is where you should be this week. For my money it is the lowest signal to noise event that I attend all year. Oh – and you get to play some really…
This video spoofs the phony voice of marketers and advertising. It is “office safe” so don’t worry about the volume. Enjoy. Does your marketing sound like this? You might have been able to get away with this 15 years ago but since social media has allowed people to opt out…
ISTE’s NECC 2008 was a success by any measure. The sibilant susurration of schmoozing and selling suffused the show space. Attendance was high (12,250), sessions were well attended (over 924), and the show floor was constantly busy. Even the San Antonio weather cooperated by being a bit cooler than usual.…
ISTE’s National Education Computing Conference (NECC) 2008 is in full swing in San Antonio. The Education Technology maven’s tribal gathering is bigger than ever. A sign over the entrance reads “The Worlds Largest Education Technology Exhibit.” That’s a Texas sized ambition. Here are a few impressions from day one. I’ll…
Bad marketing comes in two flavors. There is poorly executed marketing that no one notices. Then there is insincere, dishonest, and misleading marketing that everyone notices. The first kind is a waste of your money, the second kind gives marketers a bad name. I’ve written elsewhere on finding a good…
How are education publishers reacting to the economic downturn? Guest blogger and PR maven Charlene Blohm shares some concrete examples of steps companies are taking to trim expenses. Part 1 – Education Spending & The Economy – Survey Results Part 2 – Education Funding Market Dynamics – By Doug Stein…
Today a look at education funding in the current economic crisis from guest blogger Doug Stein. Doug details how the market will react over the next two years and then lays out an interesting theory about how districts will bifurcate into factory and craftsman models on the rebound. Doug is…
The Obama and McCain campaigns squared off at the Great American Education Forum sponsored by the Association of Education Publishers (AEP)* in Washington DC today. Educational policy experts from the campaigns addressed a wide range of positions the candidates are staking out from vouchers to the federal role in education.…