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The Education Business Blog

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Web Marketing Vs. Trade Show ROI

OK – admit it, trade shows are fun. Sometimes traveling to a distant city, circulating with your peers, and dining out on the company can be a kick. You are learning too – about competitors and about your customers. The deadlines around a trade show can produce drama and tension,…

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FETC 2010: Frost or Future?

FETC 2010 provided an opportunity to assess the health of the Education Technology market. In today’s guest blog my friend Mike Baum shares his take on the highlights and lowlights of this year’s trade show By Mike Baum Coming to Orlando from Wisconsin in January, I expect warmer weather. I…

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Budgeting for the Education Stimulus – How Much and When?

At PCI we are putting the finishing touches on our 2010 budget. The Stimulus funds are creating a particular challenge as we look out over the next 12-24 months. On the one hand there should be plenty of new money in the market next year. On the other, despite ARRA…

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Highlights from the 2009 SIIA Ed Tech Business Forum

The tribe gathered, bad coffee was drunk, stale muffins were eaten, and we shared insights and guesses about where education technology and publishing are headed in era of tight budgets and ARRA munificence. It was a typical first week of December in New York. Here is the first of my…

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The Tribe Gathers

The education publishing tribe’s annual gathering is in New York this week. Today kicks off with the SIIA Ed Tech Business Forum (sold out) at the Princeton Club followed by the AEP CEO Roundtable (2 seats left) and the MDR/Peter Li Christmas Party tomorrow (by invitation), and the AEP Hall…

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The Internet – A Golden Age of Literacy?

literacy n. The condition or quality of being literate, especially the ability to read and write. Surpise! It turns out that the generation in school today is writing more and reading more. Several recent reports provide evidence to support this startling claim. The internet – a time pig that has…

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