Hype alert – Web 2.0 Marketing is a paradigm shift but only a portion of the market is using it today. In Part 1 I argued that market trends should be pushing you to use social networking, blogs, wikis, and the other tools of Web 2.0 in your marketing mix.…
Education marketers have been slow to adopt wikis, blogs, social networks, and virtual worlds. There are valid reasons for this (see below), but it is time for us as an industry to begin embracing these tools. In this series I’m going to explore the industry context, the gestalt, and some…
Busking teaches fundamental business concepts. As a young man I saw the world by tossing open my banjo case and belting out a few tunes. I played in Boston, Montreal, Tokyo, New York, Paris, San Francisco, Seville, New Orleans, and Amsterdam to name just a few spots. Along the way…
Information Overload is a serious problem in our culture today. People are frustrated and overwhelmed by the fire hose of information they are trying to absorb. But, as the American Philosopher Ann Landers was fond of saying: “No one can take advantage of you without your permission.”In summary: Personally we…
Marketing and selling in the era of infinite input feels like howling into a gale. The average urban dweller is subject to 4,000 ads a day, 1 every 14 seconds. The only sane defense is to tune it all out, to turn it into wallpaper for your world. Earlier in…
Sundance/Newbridge deserves kudos for their catalog cover contest. It embodies some of the elements of the Web 2.0 aesthetic in a traditional marketing vehicle and shows that you don’t have to reinvent the world to harness the power of user generated content. I found this because the Austin American Statesman…
E-Mail Marketing to Educators: What`s Working was put on Heller QED on October 12th. I had the honor of speaking about eMail marketing in a web 2.0 world. My core message was that eMail 2.0 is activity driven, not demographics driven. A person does something, and the company responds in…
Teaching metaphors, the role of school in society, bad (i.e. wrong) press for video games, glitz vs. content, banned books, racism in games, phishing games, and monkeys at the keyboard. All featured on this weeks roundup! Teachings of a Zen Gardener over at PickTheBrain is a beautiful analogy for what…
Can you build a target market for taco fine art photography? Bobby Henderson is trying it in an attempt to answer the question “Is there a niche so small that it will fail because it’s so small?” Think about this in the context of my article on selecting a target…
Burger King and the Simpsons producers have teamed up in a brilliant marketing campaign – you can upload a photo of yourself (or victim) and create a Simpsonized image. Thats me to the left there, d’oh. If you need to waste 15 minutes today I recommend this activity! Its got…