Great marketing infuses a brand promise into everything a company does. It isn’t about the slogan – it is making the promise come alive for your customers in every small detail. In honor of a Thanksgiving traipse down the tryptophan trail enjoy the images below from the Heart Attack Grill.…
Products designed for the classroom must meet the needs of teachers first. If students are the primary users of your instructional materials this may sound a little backwards – but it isn’t. Teachers can make or break your product before a student ever sees it. Designing for teacher ease-of-use should…
Another entry in our sporadic series on bad marketing. This video is hilarious. I love the “my daughter didn’t get it” and “we’ve love it but have some minor tweaks.” I’ve been known to say the latter. From the target market definition to the creative it skewers slack thinking and…
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using your widget doesn’t mean they are ready to buy it. Picking a…
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning market. Consider these the iron laws of marketing to public schools. Accept them, nay embrace…
Piping hot education related blog topics served here! The debate over formative assessment, the top 10 sites for educational games, crowd-sourcing the next great novel, controversy around Microsoft’s new ads, the relationship between quality and advertising, and a hilarious spoof of Politicians all get the nod this week. Education Week…
Education Channel Partner published a story I wrote about partnerships for companies that serve the education market. Whether you are a textbook publisher, an education technology developer, a fellow management consultant, or a reseller/dealer I hope you will find some useful ideas in the article. Think of it as Business…
Powerpoint slides are “glance media” just like billboards. Today’s post by Garr Reynolds at Presentation Zen is an excellent synopsis of how billboards can inform slide design. His post builds on Nancy Duarte’s Slide:ology where she sets the standard for glance media – “Ask yourself whether your message can be…
Schools are inundated with paper and instructional materials at this time of year. Those of us who build education products and create marketing collateral should be cognizant of is how wasteful so much of this is. In our personal lives many of us go through the “more shelves or less…
Education technology bloggers have been a busy lot with NECC 08, end of school year, and lots of new products to play with. Here are just a smattering of some of my favorite posts from the past few weeks. Enjoy. John Rice flagged an article showing that putting games in…