Over the last 30 years I’ve lead dozens of teams through strategic planning as a CEO and as an outside facilitator. I’ve learned there are three essential characteristics for a good facilitator. Strong listening skills A coherent framework A track record of success Bonus Round: Market knowledge and insight As…
Articles Posted in Marketing Management
How To Focus A Company – Setting Product Development Priorities
In the mid-90’s I had the pleasure of working for a genuine serial entrepreneur (defined as someone capable of having 10 number 1 priorities). He was charming, he was brilliant, and as the company got larger he was a disaster. Eventually the lack of focus caught up with us and…
A SaaS Educational Content Pricing Model Emerges
In January 2001 as the dot com boom burst online education site wwwrrr.com went out of business overnight, literally. Coverage tended to focus on the employees – who ultimately filed a class action lawsuit for back pay and 401k contributions. Lost in that ugly coverage was the blunt reality for teachers and…
Some Mistakes Are Too Much Fun To Make Only Once
One of the hard lessons I’ve learned over my career is that anything worth doing needs to be done several times before you can evaluate it. The Experience Curve as a concept has been with us since 1885, yet many are still unaware of this common sense insight on how people learn…
4 Ways To Grow A Publishing Company
eBooks, iPads, and the Kindle are changing the fundamental structure of the publishing industry. From a strategic perspective they are having the largest impact on the development and pricing of products. In other words it is affecting the “what” deeply. The “how” has not changed all that much, regardless of…
Getting Social Media Precisely Wrong
I just got back from two weeks off, really off as in “I read 6 books” off.* The whole family sat on a chilly island in the Northwest and just let the old mazooma roll in. I highly recommend it. My time away generated the germ of a couple of…
Facebook and Twitter Marketing Economics – Cynic’s Corner
There is a profitability model for companies promoting themselves on Facebook and Twitter. There a lot of people making good coin from the incessant flogging of companies and organizations in social media. It just isn’t the companies themselves who are profiting. Here is how it works in four easy steps:…
Nerdies – ISTE Marketing Awards
What could be nerdier than a huge ed-tech trade show? It has technology, teachers, curriculum, and lot of gee whiz bang products. I’m sure a couple of the hotels had mad D&D sessions going late into the night. I’ll tell you what is nerdier – judging the marketing efforts at…
IRA 2011 – Publisher Reflections
The International Reading Association’s annual conference has been steadily declining in attendance (and thus importance to vendors) for several years now. From a draw of 20,000 attendees the show now attracts less than 8,000. From a content standpoint it remains a top drawer event. That isn’t the focus of this…
Social Media Ecosystem – Hamsters, Owls, Frogs, Hyenas, and Ostriches
Social media mirrors the dynamic features of a natural ecosystem. Which niche you are going to fill? Here are four examples with loving snarkitude – feel free to add more in comments. Hamsters constantly post small updates on every aspect of their life. Favorite habitats are Twitter and Facebook. They…