Seth Godin makes a critical point for instructional materials. The platforms are changing all around us. Mobile phones, iPad, Kindle, Android, white boards, Moodle, etc. Are you paying attention? I refer you to four part series about technology substitution in the textbook publishing industry. Don’t write the changes we are…
Today’s hotlinks include Pearson’s take on publishing for the iPad, designing playful experiences, the coolest marketing program I’ve seen in a while, a new augmented reality game to promote social change in Africa, and Photoshop disasters. John Makinson of Pearson Penguin gave an interesting talk on the future of publishing…
OK – admit it, trade shows are fun. Sometimes traveling to a distant city, circulating with your peers, and dining out on the company can be a kick. You are learning too – about competitors and about your customers. The deadlines around a trade show can produce drama and tension,…
FETC 2010 provided an opportunity to assess the health of the Education Technology market. In today’s guest blog my friend Mike Baum shares his take on the highlights and lowlights of this year’s trade show By Mike Baum Coming to Orlando from Wisconsin in January, I expect warmer weather. I…
At PCI we are putting the finishing touches on our 2010 budget. The Stimulus funds are creating a particular challenge as we look out over the next 12-24 months. On the one hand there should be plenty of new money in the market next year. On the other, despite ARRA…
The tribe gathered, bad coffee was drunk, stale muffins were eaten, and we shared insights and guesses about where education technology and publishing are headed in era of tight budgets and ARRA munificence. It was a typical first week of December in New York. Here is the first of my…
The education publishing tribe’s annual gathering is in New York this week. Today kicks off with the SIIA Ed Tech Business Forum (sold out) at the Princeton Club followed by the AEP CEO Roundtable (2 seats left) and the MDR/Peter Li Christmas Party tomorrow (by invitation), and the AEP Hall…
literacy n. The condition or quality of being literate, especially the ability to read and write. Surpise! It turns out that the generation in school today is writing more and reading more. Several recent reports provide evidence to support this startling claim. The internet – a time pig that has…
By Guest Blogger Randy Wilhelm – CEO of netTrekker One of the most obvious ways to engage students is to give them access INSIDE of school to all of the amazing Web 2.0 tools that engage them OUTSIDE of school. Who hasn’t tried to get through to his 15 year…
Vast is too small a word to describe the Frankfurt Book Fair. Spread over several buildings – each the size of a normal convention center – one can find everything related to publishing in the world. It’s literally literature. We attended this year because education publishing, a business with deep…