In times of disruptive change the cutting edge is the safest place to be. To many people this seems counterintuitive. If there is rapid change the inclination of most people is to circle the wagons around the familiar. But, when the market is moving, breaking camp and moving forward is…
Can a new product enter the education market and generate organic growth in the market? Not really. This is one of the core issues new entrants have to wrap their heads around as they think about how to sell and market to schools. Education is (mostly) a zero sum game.…
The global economic meltdown is going to affect education budgets. States and School Districts will react to a drop in tax receipts and a credit freeze. This entry is an attempt to map out some of the possibilities for how the slowdown will play out in schools. First – some…
In my post about Barack Obama’s focus on early childhood education I noted that the gap between low performers and high performers gets much more difficult to bridge as students get older. Obama’s early learning proposals are pragmatic because they aim to close the achievement gap when it is easiest…
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using your widget doesn’t mean they are ready to buy it. Picking a…
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning market. Consider these the iron laws of marketing to public schools. Accept them, nay embrace…
Piping hot education related blog topics served here! The debate over formative assessment, the top 10 sites for educational games, crowd-sourcing the next great novel, controversy around Microsoft’s new ads, the relationship between quality and advertising, and a hilarious spoof of Politicians all get the nod this week. Education Week…
Education Channel Partner published a story I wrote about partnerships for companies that serve the education market. Whether you are a textbook publisher, an education technology developer, a fellow management consultant, or a reseller/dealer I hope you will find some useful ideas in the article. Think of it as Business…
EdNet turned 20 this year. EdNet 2008 is happening right now in Boston. A huge congratulations goes out to the whole EdNet team for forging one of the required stops for the Educati. Nelson Heller, Vicki Bigham, Anne Wujcik and the rest of the team continue to put on an…
As print and technology products in education blend together the distinctions between textbook publishers and ed-tech providers are blurring in some very interesting ways. A recent report by the Pew Research Center for the People and the Press on how on-line and traditional news media are blending together raises some…