Articles Posted in Good Marketing

My mother sent me this little bit of inspiration.  Inspiration to focus on what is important, what gives our lives meaning, what we should be thankful for. OPOL What are you going to do today?

eBooks, iPads, and the Kindle are changing the fundamental structure of the publishing industry. From a strategic perspective they are having the largest impact on the development and pricing of products. In other words it is affecting the “what” deeply. The “how” has not changed all that much, regardless of…

Admittedly they have a huge stake in this growth, but this is a pretty compelling outline of where things are headed. Also, an incredible example of advertising that informs and engages rather than just promoting. Enjoy. Hat tip to Denise Jacks at PCI.

What could be nerdier than a huge ed-tech trade show? It has technology, teachers, curriculum, and lot of gee whiz bang products. I’m sure a couple of the hotels had mad D&D sessions going late into the night. I’ll tell you what is nerdier – judging the marketing efforts at…

A fresh batch of piping hot links that may be of interest to those in educational materials. Are game mechanics the key to great social media marketing? The following link weaves some fascinating connections between the world of gaming and the world of encouraging people to try new things (the…

Data visualization is a tough thing to do really well – in fact this is one of the essential 21st Century Skills in extremely short supply today. But the world is slowly becoming a much better place to live and this outstanding video by Hans Rosling shows it clearly and…

This is genius. Someone carefully thought this through and executed well. I laughed out loud several times. You have to engage as you write the story. And we know that stories are powerful learning tools… There is some cussing – but whether it is truly NSFW is up to you.…

Today’s hotlinks include Pearson’s take on publishing for the iPad, designing playful experiences, the coolest marketing program I’ve seen in a while, a new augmented reality game to promote social change in Africa, and Photoshop disasters. John Makinson of Pearson Penguin gave an interesting talk on the future of publishing…

OK – admit it, trade shows are fun. Sometimes traveling to a distant city, circulating with your peers, and dining out on the company can be a kick. You are learning too – about competitors and about your customers. The deadlines around a trade show can produce drama and tension,…

Bambi Meets Godzilla is the best 90 seconds of student film – ever. This classic came up at dinner tonight and it warmed my heart the same way it did 30 years ago. Thank you Marv Newland, a man of many talents. [This post has nothing to do with Educational…