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Harnessing The Power Of Story for Education Sales – Part 2

In this second of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James is an educational consultant, sales executive, and trained applied mythologist. Part 1 can be found here.
 Part 2 of 2: The Tactical Use of Story…

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Harnessing the Power of Story for Educational Sales – Part 1

In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied Mythologist. We worked together at Pearson several years ago, he speaks about Education…

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History, Poetry, Hope, & Fear

At 35,000 feet, with a steaming Starbucks and a purring iPod I read my Grandfather’s memoirs last Wednesday. I’d already put in several hours of work when I decided to crack the sheaf of Xeroxed reflections written three years before he passed in 1964. Ninety eight years ago in the…

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Great Article on the History and Implications of Social Media

Danah Boyd – one of the most incisive thinkers about how new technology is reshaping our lives (and more importantly to readers of this blog the lives of teenagers) – was recently hired by Microsoft Research. She gave a talk that summarized at a high level the history of social…

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Twitter Basics

Are you Twitter curious? For the past few months I’ve been on the fence about Twitter – lurking but minimally engaged. Like all new technologies as people play with it they are discovering what it is best for. Recently I’ve watched as my friend Charlene Blohm has begun leveraging it…

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